Social media
30 Social Media Content Ideas Your Business Can Steal
The hardest part of social media for a busy business is not the posting, it is the blank page. So here is the blank page solved: thirty ideas, grouped into the five types every feed needs. Steal freely, they work in any sector.
Show the work (the highest-performing group)
- Before and after, the closer together the better.
- A job from start to finish in five photos.
- The trickiest problem you solved this month and how.
- A time-lapse or 30-second clip of the work happening.
- The tools or process behind one specific task.
- "What we did for this client and what changed", with a number.
Teach something
- The question customers ask most, answered properly.
- Three mistakes people make before calling someone like you.
- What that jargon term actually means, in one carousel.
- A checklist worth saving (five slides, one point each).
- "How to know when it is time to..." for your service.
- The honest price guide nobody in your industry publishes.
Show the people
- Introduce yourself, again. New followers never saw the first one.
- A day in the life, compressed to 45 seconds.
- Why you started the business, told straight.
- The team member of the month and what they actually do.
- Your workspace, van, desk or bench, as it really looks.
- Something you got wrong once and what it taught you.
Show the proof
- A screenshot of a lovely review, with a one-line story behind the job.
- A client milestone you helped reach.
- Your own numbers: jobs done this year, miles driven, cups of tea.
- A case study in three slides: problem, work, result.
- "One year ago versus today" on any measure that moved.
- The moment a customer said the thing every business wants to hear.
Sell, without it reading like selling
- What availability you have this month, plainly.
- The offer, one image, one line, one way to respond.
- "Who we are right for, and who we are not for."
- Answer the objection you hear most, in public.
- What happens after someone enquires: the first week, step by step.
- A simple "we exist and here is the door": services, area, contact.
The ratio that keeps a feed healthy: for every ten posts, roughly six from the first four groups, three that teach, and one straight sell. Feeds that flip that ratio train people to scroll past them.
Short vertical video keeps winning reach, as we covered in the 2026 trends update, so film the "show the work" ideas as clips where you can. And remember the platforms are rented ground: the follow-up piece to any post that lands is inviting people onto your email list, which nobody can throttle. For where social fits against every other channel this year, our social media guide goes deeper.