Stock & Fable
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Steal our playbooks

These are not padded PDFs written to collect email addresses. They are the actual checklists and templates we use with paying clients, tidied up so you can use them yourself. Pop in your details once and all four unlock instantly.

Free · No spam · One email, four guides
Guide 01PDF · 15 min read

The Social Media Ads Starter Guide

How to set up Meta ads properly and stop donating money to Zuckerberg. Written for owners doing it themselves.

  • The account setup most people get wrong on day one
  • How to pick audiences that convert, not just click
  • A simple creative-testing routine that fits in an hour a week
  • The three numbers that matter and the ten that don't
🔒 Get the guide
Guide 02PDF · Checklist

The Brand Basics Checklist

Everything a small business brand needs before spending a penny on ads. Skipping this list is why ads underperform.

  • The exact logo files, formats and sizes to have on hand
  • Colours and fonts pinned down so everything matches
  • A one-page tone of voice anyone in your team can follow
  • The assets that save you real money with any agency later
🔒 Get the checklist
Guide 03PDF · Checklist

The Local SEO Checklist

Get found by customers searching near you. Most of your competitors have done half of this badly, which is your opening.

  • Google Business Profile settings that actually move rankings
  • A review-generation routine that does not annoy customers
  • The local signals Google checks and how to tick them off
  • A monthly 30 minute maintenance rhythm
🔒 Get the checklist
Guide 04PDF · Template

The Monthly Content Planner

A planning template for a month of posts, emails and offers. Fill it in once a month and stop staring at a blank page.

  • A repeatable monthly planning session, under an hour
  • Content pillars so you never run out of ideas
  • Slots for posts, emails and offers on one page
  • The same template we fill in for retainer clients
🔒 Get the planner
Done with DIY?

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The guides get you started. A retainer gets you a whole marketing department, from £1,500 a month with every price published. Tell us where you are stuck and we will show you what we would do.

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