The Journal

Marketing advice, minus the jargon

What we are seeing work for growing businesses right now, written so you can actually use it.

Real numbers on what UK agencies charge, how a retainer compares with hiring in house, and the red flags in a cheap retainer.

How to check if AI Overviews have hit your site, why local businesses are partly insulated and where to move your budget.

Where small businesses burn ad budget, when DIY stops making sense and the blended strategy that still pays.

What AI genuinely does well, the generic content trap to avoid, and a sensible starter stack under £100 a month.

Where attention has gone in 2026 and how to win it with a 60 second video series and an email list you own.

Or skip the reading

Rather have someone do all this for you?

That is literally what we are for. One monthly retainer, a whole marketing department, no jargon.