Cookies are small files a website stores on your device. This page explains which ones we use, what they do, and how you can control them. Nothing that tracks you runs until you say yes.
Last updated: 4 July 2026
When you first visit, we show a short banner. Until you choose Accept, we run only the essential storage needed for the site to work, and we keep analytics and marketing switched off using Google Consent Mode. If you choose Decline, those stay off. You can change your mind at any time using the Cookie settings link in the footer of every page.
These are always on because the site cannot work properly without them. They do not track you.
| Name | Set by | Purpose | Lasts |
|---|---|---|---|
| sf-consent | Stock & Fable | Remembers whether you accepted or declined cookies, so we do not ask again | Until you clear it |
| sfl-nav | Stock & Fable | Brief session flag so the page loading animation behaves correctly between pages | Current session |
The two above are stored in your browser's local and session storage rather than as traditional cookies, but we list them here for completeness.
We use Google Analytics 4 to understand how many people visit, which pages are useful and where we can improve. This data is aggregated and we do not use it to identify you personally.
| Name | Set by | Purpose | Lasts |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes one visitor from another | Up to 2 years |
| _ga_<id> | Google Analytics | Keeps session state for our specific analytics property | Up to 2 years |
Our contact and guide forms are powered by HubSpot. When you accept, HubSpot sets cookies that help us understand enquiries and how forms are used.
| Name | Set by | Purpose | Lasts |
|---|---|---|---|
| hubspotutk | HubSpot | Tracks a visitor's identity across form submissions | Up to 6 months |
| __hstc | HubSpot | Main analytics cookie for visits, sources and timing | Up to 6 months |
| __hssc | HubSpot | Tracks the current session | 30 minutes |
| __hssrc | HubSpot | Notes whether you restarted your browser | Current session |
You are in control. You can:
If the cookies we use change, we will update this page and the date at the top. For how we handle personal data more broadly, see our privacy policy.
Questions about cookies or your data? Email hello@stockandfable.co.uk.