Marketing · Internal comms · User research
Helping the NHS talk to itself
Campaign work, internal communications and user research for NHS England. Four national programmes, sixty-plus user interviews, and the discipline of writing for people with thirty seconds.
NHS England
Paid advertising
Paid media at serious scale
Paid search and social for the rail booking platform: fifty-plus creative tests, twelve audience segments, and reporting people actually made decisions from.
Trainline
B2B marketing
One voice across a global group
Brand consistency, broker campaigns and sales enablement across six companies in a global specialty insurance group.
H.W. Kaufman GroupThese case studies are drawn from work our team delivered inside or alongside these organisations. Some details are generalised for confidentiality, and we would rather under-claim than oversell.