The live site at parquet.it, as it runs today.
Fratelli Spinelli is an Italian wood flooring manufacturer, the family firm behind parquet.it. We designed their website: a digital showroom that treats decades of manufacturing craft with the same care the product gets.
The live site at parquet.it, as it runs today.
Some companies have to manufacture a story. Fratelli Spinelli has the opposite problem: a genuine Italian family manufacturer with more than sixty years in wood, real craft and a product that photographs beautifully, and a website that needed to do all of it justice.
Wood flooring is also a considered purchase. Architects, designers and homeowners spend a long time looking before anyone gets in touch, which makes the website the showroom most customers will ever visit.
We designed the site as that showroom. The product leads everywhere: full-width photography, collections organised the way buyers actually think, and pages that let the material speak instead of burying it under decoration.
Underneath the calm surface is a practical machine: clear routes from any collection to an enquiry, and a structure that serves both the professional specifying a project and the homeowner choosing a floor.
When the product is genuinely good, the design job is restraint. The strongest choice on almost every page was to take something away so the material could carry the weight.
And for considered purchases, the website is not a brochure, it is the longest conversation the customer will have with the brand before they ever speak to a person.
Work delivered by our founder for this client, shown with their permission.
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